Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. Keywords are one of the main elements of SEO basics.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It’s not always about getting visitors to your site, but about getting the right kind of visitors.
Types of SEO Keywords
- Primary Keywords
- Secondary Keywords
- Long Tail Keywords
- LSI Keywords
Your Primary Keyword would be such one word or phrase that will define your main web content. Keywords are primary or secondary only in the context of the content.
A secondary keyword is used after the primary keyword and is not required with respect to SEO. However, when a secondary keyword is used, the chances of attracting additional visitors to your site are increased.
Long-tail keywords are an extension of the body with modifiers and additional information. These describe what the searchers are looking for in great detail and often used by people searching to buy.
Choosing your primary keywords may be one of the most difficult and most important parts of good SEO. Using SEO Services can help you optimize your website and choose one primary keyword or keyword phrase, and four to six secondary keywords.
LSI stands for Latent Semantic Indexing. Basically, word phrases that are related to your primary keyword. This keyword can sometimes be synonyms, substitutions and related words.
Where to Use LSI Keywords?
- Throughout the individual page that you want to rank for the particular topic, selected by you
- In heading creating the compelling feeling
- As link anchor text when possible
- In the alt text, file names, and titles of images
- In the page title to support your target keyword, when possible
In SEO, keywords are chosen based on the following criteria:
- Low search volume
- High competition
- Irrelevant to the topic
- Incorrect use of primary and secondary keywords
Where to Place SEO Keywords?
You should use your primary keyword in the following places:
- meta description
- image alt tag
- At least 2 times in your whole article
Don’t overuse SEO keywords otherwise it will look like you have done keyword stuffing.
Find the right Keywords
When looking at how to choose SEO keywords, you want to focus on terms that have less competition but are highly relevant to your subject. Most often these are long-tail keywords. Less competitive keywords have a lower search volume, but they can be better targeted to your brand.
For more ways to optimize your web presence and reach out to more customers or if you want to learn more about SEO, SMO, PPC, check out our blog.