Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website through a search engine’s organic search results by improving rankings in the algorithmic search.
One of the most asked questions that we get from our customers is – what is SEO, what does its stand for and how does it work?
Search engine optimization or SEO can feel a bit frightening for new businesses that are just starting to build their website or for redesigning the website.
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
SEO is an acronym abbriviation for search engine optimization, which with other words is the process of having your website optimized to get organic, or un-paid, traffic from the search engine results page.
Search engine optimization involves and require making specific changes to the website design of your website and content that make your site more attractive to a search engine.
Making specific changes to your content and website’s design is required by SEO, and that makes your site more attractive to a search engine.
Search engine optimization can get quite complex when it gets to in deep to all the different factors that affect your ranking, although the core process is not as difficult to understand.
When you type a keyword into a search engine, it searches through its database with all the pages in its index and shows the most relevant results.
This is done by using computer software called an algorithm.
The benefits of SEO for your business are almost endless. By improving your SEO, you can increase your website visibility on search engines. The benefits of doing this are to reach and engage more potential customers.
By creating more effective SEO-focused content and engaging your audience, you can increase your chances of bringing in more targeted organic traffic.
Only top 30 ranked sites in search engines are really relevant. In fact, many users do not go beyond the first page of results.
Here are the topics that we’ll cover in this complete guide to SEO:
Why Is SEO Important?
SEO involves a lot of work. In general, Google uses an algorithm, which is a complex mathematical formula, to give a score to every website and every search people do in Google.
SEO is known as having the best return on investment (ROI) reward your business with more than traditional marketing.
The main goal of SEO (Search Engine Optimization) is the fact that it increases the visibility of your website. Once you will understand the importance of visibility, you will be able to understand how this will reflect to your business
How Search Engines Work?
The process through which search engines find pages to the index is to build an index based on crawling. The next step, after a page is crawled, is its content to be index. An enormous database is used to store in the indexed page, from where it can later be retrieved.
Google and other search engines are user-oriented and want to deliver the most relevant content based on their search.
On-Page SEO Basics
On-page SEO is the process of optimizing individual web pages in order to earn more relevant traffic in search engines and rank higher. On-page refers to both HTML source code of a page and the content and that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Customers and Keywords
Keyword research is the process of including strategically keywords in your content so that your content appears higher on a search engine results page (SERP) which you research popular search terms people type into search engines.
SEO is a never-ending, ever-evolving, multidimensional science. Everybody wants to find the magic formula that could once and for all explain how SEO works, with specific rules and done SEO once and stay unchanged.
Content is effective in helping your organization make connections with site visitors and attracting the search engines.
Creating a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience is the secret to creating content that is optimized for your site visitors and the search engines.
Off-Page SEO Basics
Off-page SEO refers to techniques used to improve the position of your website in the search engine results page. Most people think for off-page SEO as a link building which is just part of it.
Link Building Basics
Getting more quality links (with high DA) from other websites will help you rank well in search results.
Link building involves getting hyperlinks from other websites. A hyperlink contains an anchor text that is redirected to your website when it is clicked. Link juice is a value that each inbound link passes to your website. Link juice can be explained simply as the authority one website passes to another website.
Emerging SEO Trends
The majority of search engines like Bing, Google are using Artificial Intelligence, called RankBrain, which helps improve search results by providing searchers better answers to the user’s questions.
Compare to conventional SEO, emerging SEO trends involve more factors. Video Content is mobile optimization is becoming recent SEO trends. The basic off-page and on-page SEO Technics are the same.
SEO can be group into two types:
- White Hat: These techniques are accepted by search engines (Google)
- Black Hat: These are illegal techniques (if use will be hit by Google algorithms / Updates)
This quick and easy to understand video, created by Search Engine Land about search engine optimization will cover the basics: