SEO is an acronym for Search Engine Optimization. SEO is a process to rank higher websites on the search results page. Search Engine Optimization is the organic way to rank higher in the search engines. The most popular search engines, such as Bing, Google, and Yahoo!, use crawlers to find and index pages for their search algorithm results.
What is SEO and How It Works
SEO requires making specific changes to your website design, content and source code that make your site more attractive to a search engine. The reason for this is that the search engine will display your website as a top result on the search engine results page for a specific search term. Search Engine Optimization is the process that helps the site ranks high in search engines for relevant keywords and phrases.
Search Engine Optimization also contains 3 techniques, that are:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White hat SEO – This is one of the most popular Search Engine Optimization technique which utilizes methods and techniques to improve search engine rankings of a website. White Hat Search Engine Optimization practices follow the guidelines of search engines. Some of the techniques that white hat Search Engine Optimization use include writing high-quality relevant and engaging content for your target audience content. It also includes link acquisition, website source code optimization, and research. Using this method of Search Engine Optimization it will take a longer time to reach the desired results and to expect to last longer in your rankings.
It helps you increase engagement rate, drive web traffic to the website, and gain genuine backlinks.
Black hat SEO – Black hat SEO is a type of Search Engine Optimization technique that exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of method of SEO is not in accordance with the Search Engine Optimization guidelines set by search engines and especially Google. Some of the black hat Search Engine Optimization techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. Choosing this method, you can expect quick but short-lasting growth and unpredictable in the ranking.
Grey hat SEO – This technique of a Search Engine Optimization is neither black nor white. This is a technique that does not fully use the black hat Search Engine Optimization and rather combines both. This is a transformation from white to black and from black to white.
Sites using black or grey hat methods will be penalized by Search engines if discovered, either by reducing their rankings or eliminating their listings from their databases.
There are two types of Search Engine Optimization:
On Page SEO is a practice to advance individual website pages to a higher rank and get more permanent traffic in web search engines. You will optimize all the content on the websites to corresponding to long-tail catchphrases (keywords). It includes the following activities:
- Page Titles
- Meta Descriptions
- Meta Tags
- URL Structure
- Content Optimization
- H1, H2, H3,… H6 Tags
- Keyword Density
- Image Optimization
- Website load speed – you can use AMP or CDN
Off Page SEO is a practice of link building. This method is used to strengthen your website position in SERP’s. Off page is all about link building through various activities
- Social Networking Sites
- Guest Blogging
- Blog Submission
- Article Submission
- PPT Submission
- Forum Marketing
- Directory Submission
- Social Bookmarking
- Link Building
- Image and Video Submission
- Press Release
- Business Listings
The search engines’ market shares vary from market to market. It is important to hire a SEO services provider you can trust and prove by its experience and client recommendations.
For more ways to optimize your web presence and reach out to more customers, check out our blog.