A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. SEO Keywords are not case sensitive. You never know which pattern (upper case, lower case, camel case, title case etc.) visitors are following to input the search query.
It is important to choose the right keywords for an article because Keywords are an indicator and important factors to have the content indexed on the SERP in response to users’ search using a search term like this keyword.
The best places to put your keywords
- In title tags
- In meta keyword
- In image tag
Having keywords in the URL is a good practice and provides a clear idea of what the destination page is about and it helps search engine when it crawls the page to identify the page.
Why SEO keywords are so important?
Using the right keywords is essential for both – SEO and pay per click. Without proper keywords, you can put a lot of effort into SEO or invest a lot of money in pay per click ads without any return.
For more ways to optimize your web presence and reach out to more customers, check out our blog.