PPC stands for Pay-Per-Click, which is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
The paid search ad is one of the most common types of PPC ads.
What’s great about pay-per-click advertising is that businesses using ads are only charged when there are clicks on their ads, where and the name comes “pay-per-click.”
Other forms of PPC advertising include display advertising and remarketing.
Using PPC can help you attract very consistent traffic if you can set your campaign the right way. Your ads that contain matching keywords with the user’s keyword will display on top of search engines like Bing, AOL, or Yahoo.
Why Use PPC?
When you advertise online in places like Google, Facebook or other social media platforms, you have the option to choose how you want to pay to the advertising platform? Whether CPM (cost per 1000 impression), PPC (pay per click), or ROAS (return on ad spend) etc.
The benefits of PPC are that you can track any other desired goal including sign-up, and how each person interacts with your advertising from the start to all the way through to finishing an order.
How Does PPC Work?
All you need to do to start is to choose a platform to advertise. If you go with Google, then you can create an advertisement and choose to advertise by pay-per-click. You select the keywords for which the ad should appear and once the ad is live, people can see the ad based on your keywords and also the amount for which you have done the bidding of the keyword.
The cost for each click is a bid. In order to get displayed on the top of google on the results page, your competitors have to bid for a higher amount. Google even offer you to get these advertisements displayed across websites that have similar products or services that you sell. And you pay for every click. A similar type of ads is offered by different sites like LinkedIn, Twitter, FB etc.
For more ways to optimize your web presence and reach out to more customers, check out our blog.