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Digital marketing is simply marketing that happens on the internet. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
In simple terms digital marketing is the promotion of products or brand via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing.
Types of digital marketing:
- Search Engine Optimisation (SEO)
- Pay Per Click Advertising (PPC)
- Public Relations (PR)
- Social Media Marketing.
- Content Marketing.
- Affiliate Marketing.
- Influencer Marketing.
- Online/Website Marketing.
Why Digital Marketing is Important?
Marketing has been consistently connecting with the audience at the proper time and in the right place.
Digital Media is a regularly developing source of news, social interaction, shopping, and entertainment. Customers are currently exposed not just to what your firm or organization says in regards to your brand, but what the friends, media, surveys, and relatives are saying as well.
Here is a quick summary of some of the most common or basic tactics of Digital Marketing:
Search Engine Optimization (SEO)
The process of optimizing the website to rank higher in the search engine’s result pages for a specific set of keywords is known as Search Engine Optimization (SEO). Below are the channels that benefit from SEO:
- Websites
- Blogs
- Infographics
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
Public Relations (PR)
PR has proved to be a very powerful and effective tool offline and online it is all the more useful as it boosts your reach, shares, and awareness to a wider audience. It also focuses on evaluating domain authority (DA) and organic opportunities.
Social Media Marketing (SMM)
Social Media Marketing involves creating and sharing content on social media platforms like Facebook, Instagram, Quora, etc, in order to achieve defined goals in Digital Marketing. This includes also paid content to advertise and market the product on various social media platforms. Great social media marketing can ensure success in business. Ensuring the presence at social media platforms, creating social media user-driven quality content and examining feedback and updating the content are the ingredients of good SMM strategy.
Content Marketing
Content Marketing is a process where you will optimize your content in such a way so that search engines will understand that if any of the queries were search by the user related to your product or services then to show your links at the top of the results in the search engines.
Always remember that Content is the King in Digital Marketing. Offering valuable content that is relevant to the audience query helps them to understand your services better.
Affiliate Marketing
Affiliate Marketing is the practice of recommending a company’s product or services to the customer or redirecting them to the seller. The online retailer pays a commission to the external website for the traffic or conversion from the reference on the third-party website. This all comes under the Digital marketing purpose.
Influencer Marketing
Today as the world is becoming a lot more social, marketers want to reach out to their audiences in the best possible channel. Marketers tie up with social media influencers for a particular project or time span (depending on the prominence of the connectivity and impression amongst their followers) to promote their brand and products.
Online/Website Marketing
It refers to marketing that necessitates the use of an internet connection. It includes advertising, market research, promotional campaign, etc. run by an organization.
Benefits of Digital Marketing:
- Reach the right people, in the right place, at the right time
- Creates brand awareness
- More Cost-Effective Than Traditional Marketing
- Better exposure
- Drives traffic to your site
- Optimized for conversions
- It Easily measures your ROI
- Higher conversion rates
