You can find out easily your website’s traffic or a competitor’s using the right tools.
Most sites don’t publish their stats for public viewing and it is hard to guess the numbers. Sometimes big websites post information about it under their advertising page where you can also find information about demographic information, marketing materials and monthly traffic data.
Photo credit: ahrefs.com
Ahrefs is an incredible powerful search engine optimization tool for webmasters, but it’s useless if you don’t really know how to use Ahrefs.
Ahrefs is mainly used for finding search traffic-related information or data of all kinds for your own sites and for competitors’ sites.
You can you see monthly search traffic and detailed breakdowns of where that traffic is coming from and what kinds of keywords are bringing the traffic. You can also see information about your backlinks, who is linking to your site and how that data changes over time.
Unfortunately, Ahrefs is pricy and there’s no free plan or free trial plan, but you can try a seven-day no-restrictions trial for $7. After that, the price pet month cost $99 for the lowest plan.
Photo credit: semrush.com
SEMrush is primarily a search engine optimization tool for the entrepreneur and website owners who’s ready to find the target keywords and grow their business and jumps into detail reports, analytics, data, and tracking. SEMrush will provide you with all the information and suggestions to take action on your own website.
SEMRush offers seven days free trial after that the basic plan is $99.95. But SEMRush won’t give you absolute traffic numbers — if that’s what you want, there are other tools like SimilarWeb or Quantcast. SEMRush is best about search traffic and you want to compare search traffic between sites.
SEMRush gives you all the information you need for top keywords for a given site, and the actual numbers and search engine positions for those keywords. You have options to filter the stats by country, which helps you to see search patterns on a regional basis.
Photo credit: similarWeb.com
SimilarWeb is a website which provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes; referral sources, including keyword analysis; and website “stickiness”, among other features.
SimilarWeb offers its Top Website Rankings page where you can the top ranking sites according to category and country. For free users is limited to the top 50. Also, it lets you search for a specific domain and see the site’s stats.
You’ll find data from global rank, country rank, category rank to engagement stats, such as monthly traffic, average visit duration, pages per visit, and bounce rate.
The site also provides a bunch of other details, such as traffic source breakdown, top referring sites, social media traffic, audience demographics, and more. All of it’s available for free.
Photo credit: quantcast.com
Quantcast is provide the most accurate traffic data, but its accuracy is still vary from site to site, and its data is limited when compared to sites like SimilarWeb or Alexa.
The reason for this is due to how Quantcast works: a website owner must set up Quantcast’s on the site itself, which allows Quantcast to start collecting data and estimating traffic. Quantcast cannot accurately estimate traffic for sites that don’t participate.
When a site is being tracked, Quantcast offers a lot of amazing data including, demographic breakdown, which includes visitor ethnicity, shopping interests, media interests, occupations, and political affiliations.
Photo credit: alexa.com
Alexa Internet, Inc. is an American web traffic analysis company wholly owned subsidiary of Amazon.
Unfortunately, Alexa free option has so limited features so it’s almost useless now.
Using Alexa you can see any website’s Global Alexa Rank and Country Alexa Rank, and a simple chart showing the history of his ranking over the years. You can also find information about demographics and keywords information. It quite suffices if you want to compare two sites and see which one is more popular.
If you want to see more than the limited data you get as a free Alexa user, you need to upgrade to the monthly costs of $79. You can sign up for a seven-day free trial, but you’ll have to use your credit card details and make sure you cancel before the free trial ends.