Most SEO companies that do not offer guarantees are not able to rank a site just because they are not sure about their success. They are simply in the business of taking people’s money and pretending to do work. There are only 10 places on the first page of Google. Search engine optimization (SEO) is the process of helping your business online to connect with your customers.
Businesses are not only investing in SEO but also partnering with SEO companies and prove for this is that the search engine optimization (SEO) industry is worth more than $65 billion today.
People hire SEO companies to typically improve how much quality traffic your web site gets with the home of driving more conversions and revenue for your business. A great example of how many ‘fake’ SEO companies are out there in the poll by Martin McDonald posted a poll on Twitter asking if SEOs provide any sort of guarantee in uplift with their client engagements.
SEOs of Twitter:
Offering a guaranteed uplift in your SEO services:
(of any amount, 2%, 200%, whatever)
— Martin MacDonald (@searchmartin) December 17, 2018
“Since SEOs really do not control the Google search ranking – only really Google does – I don’t blame them not offering guarantees.”
I completely disagree with this and we stand out from the many SEO companies that we do give guaranties. Google may control the search ranking but when you tell a potential customer that you can get them to rank for X, Y and Z, as a customer, I’d expect you to do so.
If an SEO company has not met a goal is because they are not good at what they do.
What is SEO?
SEO is short for search engine optimization is a methodology of strategies, techniques, and tactics used to increase the quality and quantity of website traffic by obtaining a high-ranking positioning in the search results page, including Bing, Yahoo and Google other search engines.
What are SEO companies?
SEO companies or SEO agencies do the same thing — they offer SEO. That means SEO companies focus on search engine optimization to increase your organic rankings in relevant search results by analyzing your website and industry to develop an appropriate SEO strategy. An SEO agency employs specialists in different areas of search engine optimization. These SEO specialists provide a range of services, including inspecting your site, emerging a custom-made SEO strategy, and applying the strategies that will help your business reach its goals.
This means that they will help your business meet its general goals and make choices about your site’s SEO to exploit the return on investment. The company will also look at your site from every angle to confirm that you’re getting the most out of your SEO services.
SEO experts know what it takes to help you bring more organic traffic to your sites over search engines like Google, Bing, and Yahoo and they will treat it as their own website.
The main focus areas on an SEO company are:
- Local SEO
- Ecommerce SEO
- Voice Search SEO
- Traditional SEO
- Enterprise SEO
What do SEO Companies Do?
Search Engine Optimization or SEO companies provide a wide variety of services towards the goal of generating more traffic that leads to more sales, leads, from the organic search channel or a variety of other goals.
An SEO agency or an SEO company provides some of the following services:
- Analyzing the Website structure
- Analyzing the website contents
- Conversion rate analysis
- Research on keywords to be targeted
- Optimizing the images in the website
- Optimizing the website code and structure
- Page speed of the website
- Google analytics and webmaster tools integration
- Off page submissions or Link Building
- Online Reputation Management
- Continued analysis like keyword tracking weekly/monthly etc.
When it comes to SEO services, agencies may provide specialized SEO services for specific businesses and industries.
For more ways to optimize your web presence and reach out to more customers, check out our blog.