WordPress is the best blogging platform built on PHP and MySQL, and also the most popular content managing system. It has great plugins and for the more advanced user, you can get into the source code.
WordPress has done a lot over the years to be search engine friendly. By now, it is a mature platform with extensive SEO capabilities. WordPress plays nice with Google and other search engines, has loads of themes and plugins for advanced SEO optimization, is fast and mobile-friendly, community-supported, secure and easy to learn.
What is CMS?
CMS stands for Content Management System. Normally these are designed with Word press. For long days, WordPress is being considered as the best CMS for SEO.
Why WordPress is the Best CMS for Blogging?
There are great many CMS options for blogging, but why WordPress is the best choice and it powers over 25% or the world websites? It is free, rich-featured, easy to use, but far more than these. Check the specific reasons as following:
- Mature. Started in 2003, WordPress is created by Matt Mullenweg, Mike Little, and Christine Selleck Tremoulet, for enhancing the typography of everyday writing. With more than 10 years of developments, it has released 19 versions and published the newest version WordPress 3.6 in 2013 May. It is a mature and stable product, awarded as the most popular blogging platform and CMS all over the world. Nowadays, WordPress is powering more than 15% of Alexa Internet’s “Top 1 million” websites and over 24% of new websites worldwide.
- Community Support. There is an official community named Blog Tool, Publishing Platform, and CMS where gathers hundreds of developers and designers to work on and back up WordPress. The users can follow the documentation to install WordPress, ask questions in the forums, and get everything they need in the community.
- Easy to Use. WordPress provides a graphical interface which is particularly intuitive and user friendly. The backend layout is streamlined that new users can easily find their ways in the administrator section. As a WYSIWYG editor is provided, users can create and publish a post very simply, even they are not familiar with HTML or another markup language.
- Customizable & Flexible. WordPress is flexible and easy to customize. As a large number of developers and designers involved in the community, it results in plenty of themes and plug-ins that users can choose for websites personalization. For developers, the theming language is fairly simple and straightforward that they can code their plugins, themes, websites or blogs as they want.
- High Performance. WordPress is a lightweight framework without too much HTML code. It is friendly to search engines that result in WordPress blogs and websites with excellent performance. In addition, users can customize the pages and posts to increase the websites ranked in the search results.
What WordPress CMS features matter for SEO
On-page HTML elements – WP provides proper HTML markup to allow Google to crawl through the website to understand the links and relate to the keywords.
Other page elements include URL, title tag and meta description, image alt tags and headings. With WordPress, you should be able to easily add and/or edit all the above-mentioned elements
Page Speed – WordPress CMS offer templates with a responsive layout. Thereby eliminating or reducing the chances of the slow-loading websites on mobile and other devices.
Duplicate content – WordPress allows you to mark the original URL with a canonical tag. Also, allows to easily generate and fine-tune a robots.txt file along with an XML sitemap.
It gives you different tools for doing SEO. Some of the tools worth mention to help SEO in WordPress are:
- Yoast SEO
- Open Site Explorer
- Broken Link Checker
- and much more…
For more ways to optimize your web presence and reach out to more customers, check out our blog.