Are SEO Tools Worth it

SEO Tools worth

Why Should You Use SEO Tools?

To make your SEO strategy better you need accurate and reliable SEO tools. With the help of these SEO tools, you can get to know your competitors and also give you information on how your site is performing.

With SEO tools, you can easily get ideas for new and existing keywords or find keyword variations that you might not have thought otherwise. You can use SEO tools to find variations of the keyword that you want to use in different content. With the help of these tools you to check how your business is ranking for specific keywords, what is your current ranking position, and what kind of keywords variations you can use to rank better.

Here is a list with some of the best SEO tools on the market:

SEO is the best organic way to reach out to more potential customers and increase the Google ranking of your website. It’s a time-consuming process, and it takes longer to see the results, but it will give you the best long term benefits and create a unique value and trust about your company in the market.

Top SEO Tools

SEO is divided into two parts:

  • On-Page SEO
  • Off-Page SEO

Some great SEO tools you can use are:

Google PageSpeed Insights

Enter your URL and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve.

Moz Local Listing Score

Moz collects data from over 15 different sources — including Facebook, Google, and Foursquare to score your local business on how it looks online. Results come complete with recommendation on how to fix inconsistent or incomplete listings.

Enter a keyword in the text field and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Google Analytics

Besides tracking you can get information about every bit of traffic you could imagine on your website. In addition, the analytics provides insights of the keywords people use to find your pages.

Google Webmaster Tools + Bing Webmaster Tools

These webmaster tools help you see any bugs, alerts, and indexing issues.

Open Site Explorer

The free version of Open Site Explorer gives you a quick look at a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

Google Keyword Planner

You can type a single keyword or group of keywords or combinations into the tool, and Google will show you all different sorts of helpful information to guide your keyword strategy such as your competition, your monthly search volume, and even suggested terms you might not have considered.

SEO Site Checkup

Site Checkup runs an audit of your site, including checking for proper tags and surfacing any errors that might come up.

Ahrefs dashboards for referring pages and inbound links are rich and informative.

Moz toolbar

Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and on any particular website.


SEMrush is the ultimate solution for all your SEM-based needs. It has created a name for itself among the many other SEO tools by attracting a strong number of over 700000 users! SEMrush has 30 bases that contain whopping 120+ million keywords. It uses data collected from over 73 million domains, it has everything for all your SEO based needs.

The main difference premium tools are much more accurate compared to the free tools with their data. For comparison, the free tools use a little old data. This means that you are not getting the latest data. The best way to see the difference is to use both the free tool and a premium tool like SEMrush, Moz, etc.

For more ways to optimize your web presence and reach out to more customers, check out our blog.