What Are SEO Tools?

SEO Tools

SEO Tools help you track the ranking and visibility of your website, and optimize your website so you can rank better on the first page of google, bing, yahoo, and other search engines.

They help you to grow your business and help your site to get more visitors.

What is SEO?

SEO stands for search engine optimization and it’s a process of increasing the traffic and get ranked in Google organically. SEO helps businesses to get more customers and increase awareness about their presence in the market by using unique keywords and backlinks on their website.

What Are SEO Tools?

Choosing the right SEO tool for your business can be harder. Based on the complexities and costs we prepared a list with the best free SEO tools that can help you and make you more productive and successful.

SEO tools for managing SEO can be group into six essential types.

  • Keyword analysis
  • Rankings
  • Content Ideas
  • Link Building
  • Link Removal
  • Technical SEO

SEO is divided into 2 categories:

  • On-page SEO – On-page SEO is a technique to optimize every page to rank better.
  • Off-Page SEO – Off-Page SEO is link building techniques.
On-page SEO
  • Optimize Titles and Headings
  • Proper URL Structure
  • Fast Loading pages
  • Keyword Ranking
  • Responsive Design
  • Unique and quality content and many more…
Off-Page SEO
  • Social bookmarking
  • Link building
  • Social Media
  • Directory Submissions (web and Blog) and many more…

SEO Tool also is known as “SEO software” that individuals or companies use to analyze the SEO issues, manage or implement their SEO efforts. These tools can be helpful, especially if you are already familiar with SEO.

SEO tool allows you to track the positioning of your website for certain keywords essential to your business. This allows you to measure the effects of your SEO campaign, as it shows you whether your pages rank higher in the Google results.

For instance, keyword suggestion tools will help you find the different phrases you need to focus on position yourself on.

SEO tools are can be called whitehat/ blackhat/ greyhat tools in the way they help you to optimize your site better.

Keyword Analysis Tools

This is probably one of the most important SEO tools. Proper utilization of keywords is important to make your site popular. You can use free tools like Ubersuggest, Google Keyword Planner or you can use a great paid tool such as SEMrush, which helps you to see the keywords your landing page for each keyword as well as the competitors are ranking. Ahrefs keyword is another great paid tool that you can utilize.

Ranking Tools

One of the most important things is to know where your site is currently positioning. Ranking tools can help you to understand which strategies are working and which are not.
Google Search Console is a free tool that you can use for the purpose, SEMrush is the freemium tool and paid one is Authority Labs.

Content Effectiveness Tools

SEO rankings revolve around the content. It is hard to come up with fresh and new ideas every day, but it is important for your site. You can use tools to help you find some fresh ideas such as the free tool Outdated Content Finder or if you are using WordPress you can take advantage of the freemium Yoast WordPress Plugin or used the paid Buzzsumo.

Links are an important ranking factor. For link building, you should have a strong content. Tools you can use are the free tool is LinkMiner Plugin or freemium is Moz SEO Toolbar or the paid Ahrefs, Site Explorer and Buzzstream

Let’s hope that you never require to go through link removal. But sometimes it becomes inevitable. Below are the tools for link removal such as the free Disavow Tool or paid CognitiveSEO.

Technical SEO Tools

You need to be aware of the back-end of your site, get to know if it’s facing any issues. Tools to help you are the free tool WooRank Plugin, freemium is Screaming Frog or paid DeepCrawl.

For more ways to optimize your web presence and reach out to more customers, check out our blog.