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The internet and social media provide people with a range of benefits, and opportunities to empower themselves in a variety of ways. The use of social media and networking services such as Facebook, Twitter, Instagram, and Snapchat have become an integral part of our daily lives. These networking services can provide an accessible and powerful toolkit for highlighting and acting on issues and causes that affect and interest of people.
There is no doubt about the power of social networking websites. Below we will show you some social media statistics.
What Are the Social Media Statistics You Need to Know in 2020
1.) 42% of the world’s population (around 3.3 billion users) uses social media.
2.) With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform.
3.) 366 million new people started using social media in the past year.
4.) 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers
5.) 96% of Facebook users access it on mobile.
6.) 93% of social media advertisers use Facebook ads on a regular basis.
7.) An average of 2 hours and 22 minutes are spent per day per person on social networks and messaging.
8.) 90% of brands use social media to increase brand awareness.
9.) Over 40% of digital consumers use social networks to research new brands or products.
10.) 91% of all social media users access social channels via mobile devices.
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