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Reducing the page load time and improving the speed of your website is important not only to users but a major factor to search engine rankings as well. Google announced that they are now including website speed in its search ranking algorithms.
According to information, 47% of consumers expect websites to load in two seconds or less — and 40% will abandon a page that takes three or more seconds.
The web page speed reflects the amount of your traffic, page views, conversions, sales, and overall reputation.
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
Here are 5 easy yet powerful ways to decrease your page load time and increase your conversions.
How to Reduce Page Load Time and Speed Up Your Website?
Optimize Caches to improve Page Load Time
By implementing a caching system on your server, your site will only have to create the content once instead of creating the content every time the page is visited by your users. But you have to be sure that your mobile browser uses local memory to cache resources in order to avoid unnecessary server requests.
Minify JavaScript & CSS to Speed Up your Website
What is Minify? The process of minification is removing all unnecessary characters from the source code without changing its functionality.
When you minify JavaScript and style sheets for your site you are reducing the overall bandwidth consumption and also improving caching, especially on mobile. Always test and make sure the minified Js and CSS files do not cause any issues with your template.
Minimize Image Size to Reduce Average Page Load Time
Images constitute 68% of an average website. A full-size image will take up a lot of bandwidth when it loads and takes longer to process, especially if you’re using extremely high-quality images. You can optimize and resize images to ensure a quick loading time.
A general rule is to keep images under 100kb to achieve the ideal page load time for your site.
Use Content Delivery Network
CDN or Content Delivery Network is an integrated network of distributed servers that are used to deliver webpages and other Web content to a user based on the geographic location of the user.
Some examples of Content Delivery Network (CDN) are Amazon Cloudfront, Cloudflare, Azure CDN. Faster loading time for your mobile site is ensured by access to a faster server near your user’s geographical location.
Use CSS3 and HTML5 to Improve Page Load Time
The benefit of using CSS3 and HTML 5 framework is lightweight and makes it easier for mobile web pages to load quickly.
CSS3 brings features including rounded corners, animations, and text/box-shadow, which makes it a better choice.
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