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SEO in 2020 is changing due to active updates Google is making active changes in its algorithm and bringing new technologies like Voice search and Discovery feed. SEO is constantly changing. Regular daily updates are available, which have different effects on the rankings of your website.
Top SEO trends in 2020
Mobile and Voice Search
Many of us have voice search devices at home to make our lives easier. Samsung Smart TV, Amazon Echo, smart voice assistants or just smartphones, are used to perform these searches. In 2020 the use of smart speakers and voice devices like Alexa, Google Home will dominate and impact how searches are made by their users.
In 2020 is expected more than 50 percent of all Google searches to be Voice dominated.
Semantic Search and Intent Optimization
Google search engine introduced the semantic search, which is a new search to help people in getting more accurate search results. This type of search helps people to get more satisfactory results. Semantic SEO describes a search phrase or a question that produces meaningful results
Structured Data
Structured data is on-page markup that enables search engines to better comprehend the information currently used to represent your web page, and then use this information to improve your business’s search results listing
Google’s Structured Data Markup Helper is the most valuable free tool available to enable your business to begin with structured data. schema.org is the most commonly used approach to structured data markup for SEO purposes.
Website Speed
Google began using mobile page speed as a ranking factor in recent years and while it said the “speed update” will only affect a small percentage of sites, One good suggestion is to have your site as fast as possible, which helps improve your search rank and provide a good user experience. Page speed is an important part of SEO in 2020 because people leave the page if the page load time is more than 4 sec.
User Safety Strategy
User safety is another trend in 2020 for SEO. It is very important for the website user experience. Browsers start showing users warnings and make the user feel unsafe when visiting a web page without proper https and they will very likely leave quickly. Or if they see a “Not Secure” warning appear, they may decide to not proceed to your page. If you have a high bounce rate the position of that page could be potentially affected in the organic search listing.
Https protocol became really important for your site. HTTPS gives website users a secure connection that is both encrypted and authenticated. According to Google, https “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”
Video Content
Video Content ranking factor to dominate the search engine optimization strategies in 2020 would be the increased focus on videos as a primary source of information. This comes as no surprise especially when the world is turning towards a quick way to find information through videos.
Influencer Connect
Customers have a much greater chance of interacting with a trusted and well-known person than they have with an ad. Online marketers and media companies are growing their interest in influencer marketing in 2020 because it has generated excellent results. Working with an influencer can help you increase the traffic to your website and expand your content scope.
Artificial Intelligence
Artificial intelligence is a new trend in today’s world. Many industries and companies use AI for unique and better consumer results. Search engine results are based on artificial intelligence to give you relevant information according to the user’s query.
For more ways to optimize your web presence and reach out to more customers, check out our blog.
