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If you are looking for ways how to promote a product on social media and increase your sales from social media, the latest features from Pinterest, Facebook, and Instagram can help you push to promote your product or service to reach out to more people.
6 Creative Ways How to Promote a Product on Social Media
Share Deals
Use your social media accounts to share your deals and promo codes on a variety of networks and inspire loyalty, offer deals that are exclusive to each network and reach out to more potential customers.
This way you are not only advertising your brand and products on social networks, but you’re giving a chance to your regular fans to save money and keep your followers engaged.
Run a Contest to Promote Product
The biggest advantage of running a contest is that it can improve sales – it is an easy way to keep subscribers engaged and to acquire new customers at a really low cost.
It’s important to know that not all sales contests are created equal, and you need to apply a different marketing strategy in order to get the results you want.
Create an Online Store to Your Facebook Page
Facebook gives you the opportunity to effectively boost your sales if you have an online store or want to set one up. You can use Facebook pre-made page templates to help promote your products.
Add Product Links to Instagram Stories
Instagram Stories is a unique feature where you can post short-form videos or series of photos that appear on Instagram for 24 hours.
This feature has become extremely popular, and more businesses are using it and it comes with plenty of options you can use to make your stories more interesting.
With recent changes, Instagram launched Instagram shoppable posts for e-commerce businesses, which could be also added to creative ways to market a product, where specific products can be tagged in Instagram Stories, similar to regular Instagram shopping posts.
One tap on the product sticker is all the customer has to do, and then they’ll be taken to a product details page. On that page will be available more product images, similar items, and a link to the business’s mobile site to make a purchase.
Partner with bloggers & influencers
Do research on social media to find some influencers in your niche. There are different kinds of social media influencers, which can be categorized by types like journalists, bloggers, and vloggers, famous people, experts from your niche, or regular social media users.
The influencer market grew to a $5-10 billion dollar industry, as in recent years, brands have collaborated with social media influencers to increase brand awareness,
Use Rich Pins and Buyable Pins to Simplify Purchase Process
According to a survey from Pinterest, 72% of users said Pinterest helps with new ideas for their everyday lives, and every second user has made a purchase after seeing a Promoted Pin.
Pinterest has over 300 million users monthly, and definitely is becoming a powerful tool for e-commerce to promote your products and services. Similar to Instagram Pinterest also created business tools to help businesses promote better their products on the platform.
When you are planning your marketing plan how to promote your products including Pinterest is a good idea, especially by using Rich Pins and Buyable Pins. Rich Pins can help people to make purchase decisions easier.
No matter what social network platform you are using, even email marketing, content marketing is even more important today and it plays a major role in attracting potential customers
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