SEO Audit is very important in terms of website ranking. SEO audits give you all the information about the website issues. SEO audits require plenty of time and money when generated by hand. An SEO audit is a comprehensive website analysis which helps you assess the performance of your current on-page and off-page activities of your website from the SEO perspective. You can conduct any “technical” SEO Audit with the help of almost any SEO site audit tool.
SEO tools help in saving half of the time while delivering better results. With SEO tools you can track SEO progress. Rankings, conversions and organic traffic are other factors that can be tracked to check SEO success. These factors are difficult to check manually – that’s where SEO tools come in handy.
What is SEO Audit?
Before starting an SEO optimization, site Audit plays a very important role. This audit is a process of evaluating the search engine friendliness of a website in many areas and it follows a checklist, and evaluate all the factors that need to be fixed.
Why You Need SEO Audit?
Without a proper site audit, it is very difficult to determine the SEO related issues with the website in order to boost your search engine visibility. It is important to do a site audit before you do any SEO activity or on a regular basis.
Doing a site Audit lets you understand the “health” of your website. There are several benefits of an SEO Audit that businesses can take advantage of and need to perform an SEO audit of your website:
- Helps you learn more about your competition and how to stay ahead of them.
- Know the current health status of your website and issues that are hurting your business’s online visibility.
- Increase your domain authority by applying the right SEO strategy.
- A unique opportunity to optimize your website for search engines and fix identified on-page issues.
- Help you create a plan to increase sales, conversions, and leads.
- Maximise the prospect of generating volumes of targeted online traffic.
- Get a better understanding of the factors that affect your website’s search engine ranking.
- Find out which of your web pages had been crawled and indexed by search engines.
Difference Between SEO Analysis and an SEO Audit?
While an SEO audit is a checklist and come up with recommendations of what needs to be fixed, including the identification and elimination of broken links, broken anchors and images, slow loaded pages, an SEO analysis may go further and include an analysis of the content and landing pages regarding your use of meta tags and relative to certain keywords you’ve chosen. The analysis will look for more ways to improve a website’s rankings, often focusing on a list of keywords that you want your site to be found for. SEO analysis is the process of checking rankings for a list of keywords that you are conducting.
SEO Audit Tools
An SEO audit will tell you about the strengths as well as the weaknesses of your website. There are various software tools that are coming handy to accomplish a site audit. You can use tools like:
Here are some important things you can’t ignore in your SEO audits:
- Low-quality pages
- Borken link and errors
- Check if your site is mobile-friendly
- Get rid of spammy links
- Crawl errors
Some people have mistaken SEO audit and SEO service. The SEO service provider applies the best practice of search engine optimization to increase the number of users coming to a website by obtaining high-ranking placements in the search results page of search engines (SERP).
For more ways to optimize your web presence and reach out to more customers, check out our blog.